Play Games. Make a Difference! This simple suggestion is at the heart of an innovative approach to aiding nonprofit charities by leveraging the popularity of the ever-increasing “casual games” market. Burkley House Productions (BHP), a boutique marketing and advertising firm in Manhattan, announced today that it has released the beta version of Hope Arcade – a casual gaming site that raises funds to help the March of Dimes Foundation give every baby a healthy start in life.
“We saw a very natural synergy between the large female demographic playing on casual gaming sites and our desire to lend our talents to causes that we believe in,” says Cinnamon Booth, Vice President for Business Development for Burkley House. “When Blaine Graboyes (Media Architect for BHP and Sano Agency) pitched the idea, our first thought was to take it to the March of Dimes. They are a perfect match as they are dedicated to the health of babies, a cause that mothers and families want to support.”