Producer’s Guild of America at The New School – Crowdsourcing for Producers: How to use New Tools and Approaches to Fund and Finish Your Project
The crowdsourcing phenomenon has had many success stories in the entertainment industry in recent years, from Yair Landau’s crowdsourced animation project in 2008, to the phenomenal rise of Kickstarter for crowdfunding. Now, crowdsourcing is being used by major brands to make marketing decisions; motivate feature film and T.V. audiences, and create dedicated distribution channels. This session will examine different angles of crowdsourcing.