Role/Credit: Executive Producer
Client: Blizzard Entertainment / Philips Norelco     Year: 2013

One tool, any style. One photo, any fan. 

Philips Norelco and HLP ran a test promotion at WCS Toronto on Oct 25-27, 2013. Philips Norelco provided 15 Click & Style units for giveaways. Hero Level created an original campaign that leveraged the “versatility” of the Click & Style to deliver an authentic message to StarCraft II fans.

 

Phillips_SocialMedia

OVERVIEW

  • Total Tweets – 357
  • Exposure – 2.3mm Timeline Deliveries
  • Accounts Reached – 70,813
  • Unique Users Reached – 365,834
  • Images Submitted – 100

EVENT / BROADCAST

  • Over 4,000 live event attendees
  • 1.9 million unique viewers online
  • 3.8 million total video plays
  • 1.36 million hours watched
  • 52,100 average concurrent viewers
  • 101,400 peak concurrent viewers
    Real Time Web Analytics