The Wisdom Of Crowds

Posted by on Apr 30, 2012 in Talks | No Comments
The Wisdom Of Crowds

The crowdsourcing phenomenon has had many success stories in the entertainment industry in recent years, from Yair Landau’s crowd-sourced animation project in 2008, to the phenomenal rise of Kickstarter for crowd funding.

Now, crowdsourcing is being used by major brands to make marketing decisions; motivate feature film and t.v. audiences, and create dedicated distribution channels. This session will examine different angles of crowdsourcing.

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